Swim Away with the Mermaids

Swim Away with the Mermaids dives into a quieter kind of magic one shaped by coastal folklore, childhood summers, and the soft pull of the sea. Mermaids flick their tails between shells and coral, each detail carved using traditional woodblock techniques and printed on a gentle matte ground.

This design is inspired by summers spent collecting shells on the beach and my daughter’s imaginary friend, a mermaid with seaweed hair and stories to tell. It’s a pattern that brings a quiet sense of wonder, where myths feel close and the sea never far.

PRODUCT DETAILS

Delivery: Made to order – please allow up to 1-3 weeks

Paper: Non-woven

Roll Dimensions: W 52cm x H 10m

Wall cover per roll: Approx. 5.2m²

Pattern Repeat: H36cm x W52cm

Colourways: Pink and Green or Ground

Hanging Method: Paste the wall

Print: Digital

STORY BEHIND SWIM AWAY WITH THE MERMAIDS

Part of Annika Reed Studio’s Upstairs Downstairs collection, Swim Away with the Mermaids belongs to the Upstairs chapter four story led designs for children’s spaces where imagination runs deep. Rooted in folklore and family memory, this pattern brings the quiet magic of the sea indoors, blending myth, memory, and the joy of make believe.

This design celebrates the spirit of the sea and the stories it carries. Inspired by my family’s roots in fishing and the sea shanties that once filled our home it honours the rhythm of coastal life, where folklore and everyday memories blur.

The mermaids in this pattern aren’t fairytale creatures; they're the ones children spot in rock pools, dream about in the bath, and draw in the sand. Hand carved in my Somerset studio, this design is for anyone who’s ever stood at the edge of the sea and let their imagination swim just a little further.