Annika Reed is a British designer, combines traditional craftsmanship with contemporary aesthetics to create enchanting wallpapers and fabrics. 

Each design bridges the real and the whimsical, infusing spaces with a sense of wonder and charm. Drawing inspiration from the absurd to the historical, and from personal anecdotes to fleeting glimpses, Annika's creations each tell their own story, inviting you into a life less ordinary.

Reinvigorating the ancient art of woodblock printing, Annika introduces vibrant energy into this age-old craft, maintaining its timeless allure within modern interiors. Her work not only engages but also kindles curiosity, transforming every space with layers of unexpected joy.

Introducing Parade ~ a wallpaper and fabric collection inspired by the groundbreaking ballet of the same name, born from the creative minds of Pablo Picasso, Erik Satie, Jean Cocteau, and Léonide Massine.

Features seven designs that capture the whimsical world of a travelling circus troupe, where art and dance unite in a celebration of movement and spectacle.

Parade brings undeniable charm to any space, transforming it into the stage for your homes personal story.

Introducing 'Dancing Queen' the new collection is a harmonious ensemble where tradition, celebration, and the joy of breaking free, unite to transform your living space into a canvas of movement and exuberance.