Wallpaper and Fabrics that set the stage for your homes story.
Wallpaper & Fabric with a Story to Tell
Annika Reed is a designer, maker, and curious wanderer. From her garden studio in Frome, she brings pattern to life using traditional woodblock printing, a craft she learnt in China in 2006. Slow, deliberate, and rich with history, this technique connects her to centuries of makers before her.
Inspiration comes from the absurd and the beautiful - theatre, folklore, Victorian oddities, the lion outside her studio. These fleeting moments become patterns, setting the backdrop for life’s unfolding stories.
Every piece is made to order in the UK, designed to last, and never mass produced. A bespoke service is available, because no two homes are the same.
The dollhouse collection is a miniature manifesto of Annika's love for design, a space to play, experiment, and see prints in new ways.
At Annika Reed Studio, pattern is the visual soundtrack of the home, full of story, character, and craftsmanship.
Welcome to a life less ordinary.
DISCOVER OUR DESIGNS
Games
Games explores the idea of play, learned or invented, structured or free, passed from one person to another. Some games feel familiar, others less so, yet all share a gentle rhythm of turns, focus, and trying again.
Each pattern turns that sense of order and chance into cloth: repeats, shifts, and balanced compositions. Nostalgic but not time bound, the collection feels playful, grounded, and easy to live with at home.
Upstairs Downstairs
Our newest collection, Upstairs Downstairs, is inspired by the classic British two up, two down home. Eight wallpapers, hand carved in Somerset using traditional woodblock techniques, explore the duality of home the grounded calm of nature below, and the boundless wonder of imagination above.
Downstairs: Four single stem botanicals Daffodil, Dahlia, Sunflower, and Bluebell rooted in British gardens and folklore, designed to bring timeless character into hallways, dining rooms, and living spaces.
Upstairs: Four story led designs Sailors, Mermaids, Space, and Garden playful, whimsical wallpapers that spark curiosity and grow with children, while keeping a sophistication parents love.
PARADE
Introducing Parade ~ a wallpaper and fabric collection inspired by the groundbreaking ballet of the same name, born from the creative minds of Pablo Picasso, Erik Satie, Jean Cocteau, and Léonide Massine.
Features seven designs that capture the whimsical world of a travelling circus troupe, where art and dance unite in a celebration of movement and spectacle.
Parade brings undeniable charm to any space, transforming it into the stage for your homes personal story.
FOLK
Discover six unique designs that bring the essence of British folklore to life in your home. From rituals to timeless tales, each pattern captures some of the cultural heritage and traditional stories of the British Isles. Imagine your walls adorned with the charm and magic, creating the perfect backdrop for your everyday moments.
DANCING QUEENS
Introducing 'Dancing Queen' the new collection is a harmonious ensemble where tradition, celebration, and the joy of breaking free, unite to transform your living space into a canvas of movement and exuberance.
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